Aim of the course:
The course aims to cultivate awareness and sensitivity towards accessible tourism by equipping learners with the knowledge, skills, and competencies needed to foster inclusivity and promote accessibility as a core value in tourism. Learners will develop the ability to recognize and address accessibility barriers, communicate its importance, and create a culture of inclusion that benefits both businesses and society.
Main ideas
- Empathy and inclusivity in tourism: Understand the importance of empathy and inclusivity in creating welcoming tourism experiences for all, including people with disabilities.
- Benefits of accessible tourism: Explore the social, economic, and cultural advantages of embracing accessibility in tourism services.
- Overcoming bias and raising awareness: Learn strategies to identify and address unconscious biases and effectively raise awareness of accessibility issues within tourism teams and stakeholders.
- Accessibility as a business value: Advocate for accessibility as a strategic value proposition, highlighting its potential to enhance business success and customer satisfaction.
- Fostering inclusion in operations: Develop skills and practices to promote a culture of inclusion and make accessibility a foundational aspect of tourism services and operations.
Course Features
- Lectures 10
- Quizzes 2
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 2
- Assessments Yes
- 3 Sections
- 10 Lessons
- 10 Weeks
- Accessibility awareness within tourism teams5
- Accessibility as a Value Proposition for Tourism5
- 2.1Advocating for accessibility as a benefit to the business, highlighting the social and economic advantages of inclusive tourism
- 2.2Developing promotional strategies that showcase an organization’s commitment to accessible tourism
- 2.3Section B Interactive Activity – Case Study
- 2.4Section B – External Sources
- 2.5Section B – Test5 Questions
- To Learn Out More2





